Online Marketing
Once you have your website up and running you need the right people to visit it. The online marketing options available are nearly limitless, but most can be separated into two categories - Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Search Engine Optimization (SEO)
SEO is basically a combination of on-site and off-site strategies which encourage search engines to rank you at, or near, the top of their listings for relavent search queries. The following are just a few of the many factors which affect your site's search ranking.
- keyword density
- page titles and meta tags
- robots.txt file
- alt tags
- link structure
- navigation structure
- incoming links
- directory inclusions
If your business wants search engine traffic, your website needs to built correctly. We are often asked to optimize sites that already exist, but don't get traffic. We can do this, but it is much easier to build the site to be search engine friendly from the beginning.
Search Engine Marketing (SEM)
Every major search engine now offers cost per click ads (CPC), cost per impression (CPM) ads and banner ads. Beyond that, there are litterally hundreds of cost per inclusion (CPI) directories.
While these various online advertising methods typically cost more in the long run than SEO, they can have the distinct advantage of providing immediate results. We've managed over $2,000,000 of Google Adwords advertising for clients over the last few years. So you can be assured that we have the experience to get you the best results possible for your online marketing dollar.
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We can help you separate the worthwhile opportunities from the rip-offs. A return on your website investment shouldn't be a rarity. It should be your expectation.